Ford is celebrating April 4 – also known as 4x4 Day – as America’s top brand and seller of 4x4 trucks and SUVs in 2022.

Ford Performance and Bronco® will compete in the 17th annual King of the Hammers Ultra4 off-road racing event that combines high-speed desert running with extreme rock crawling to showcase Bronco’s Built Wild™ advanced off-road technologies and capabilities.

The Detroit Auto Show is back in the Motor City for the first time in over three years, offering attendees a fresh chance to get up close and personal with a slew of new Ford vehicles – including the all-new, seventh-generation Mustang that debuts Sept. 14.

After more than a decade spent braving harsh conditions and conquering massive desert dunes over three generations of off-road trucks, Ford unleashes the new F-150® Raptor R™ – the fastest, most powerful, most extreme high-performance off-road desert Raptor yet.

Ford is continuing to transform its global automotive business, accelerating the development and scaling of breakthrough electric, connected vehicles, while leveraging its iconic nameplates to strengthen operating performance and take full advantage of engineering and industrial capabilities.

With a podium-sweep at the 2022 King of the Hammers, and nearly one-year-to-the-day from the vehicle’s debut at the very race weekend, Bronco Brand and Ford Performance are solidifying the Built Wild™ off-road racing legacy of the Bronco 4600 stock class race vehicles.

A fresh new lineup of Ford trucks and SUVs – including the all-new Maverick pickup and all-electric Mustang Mach-E SUV – is creating new opportunities for customers to imagine, build and show off personalized versions of their new rides with Ford Performance Parts and Ford Licensed Accessories.

Bronco® brand, the all-new family of only-4x4 SUVs from Ford, is redefining the off-road landscape with suspension designs to elevate off-road driving performance on various types of terrain without sacrificing on-road drivability or control.

The truck of the future is here. The F-150 Lightning is the smartest, most innovative truck Ford has ever built.

Ford, America’s truck leader, created an off-road icon in 2009 when it introduced the desert racing-inspired F-150 Raptor. It was designed to not only speed over rough terrain, but also to jump and catch air.